Students who are enrolled to the programme:

Possess expertise in public relations, advertising, and general communication.

Approach the dynamics of the field with an integrated perspective; by thinking creatively and critically, they develop original and innovative strategies.

Possess advanced knowledge of conceptual and practical topics in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, and corporate communication.

Possess knowledge of the process of acquiring scientific knowledge.

Possess the knowledge to effectively use communication media and tools.

Gain an understanding of the structural and managerial characteristics of organizations operating in the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, and corporate communication, and acquire experience in applying this knowledge.

Possess the ability to identify, solve, and explain problems related to the fields of public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, and corporate communication.

Learn and apply creative communication methods.

Evaluate the knowledge and skills acquired in the fields of public relations, advertising, and communication using a critical approach.

As an individual or as part of a team, they will acquire the ability to plan and manage activities aimed at professional development in the fields of public relations, advertising, brand communication management, marketing communication, integrated marketing communication, persuasive communication, communication management, and corporate communication.

Know how to access information; follow and utilize new methods and technologies related to public relations, advertising, brand communication, marketing communication, persuasive communication, communication management, and corporate communication.

Know how to develop and implement social responsibility projects that benefit their organization within their community.

Are aware of professional ethics and responsibilities.

Act in accordance with ethical values during the process of collecting data related to their field.