1.     Demonstrates knowledge of the historical development, fundamental concepts, theories, and research methods of the field of communication.

2.     Demonstrates knowledge of the fundamental concepts and theories of new media.

3.     Understands the structural, managerial, and technical characteristics of new media.

4.     Understands digital content formats and the production and management characteristics of new communication environments used to distribute such content.

5.     Demonstrates knowledge of new media literacy.

6.     Demonstrates knowledge of relevant laws, regulations, legislation, professional standards, and ethical principles.

7.     Critically analyzes new media content.

8.     Designs, implements, and develops environments and processes related to content production and management for digital platforms.

9.     Applies research methods and techniques relevant to the field of new media.

10.  Uses digital platforms effectively for visual design and communication.

11.  Critically interprets and analyzes digital messages.

12.  Develops new media products through creative thinking, entrepreneurship, and original perspectives.

13.  Uses digital communication tools effectively to develop and present new media projects and compile them into a professional portfolio.